Are there any rules governing the advertising of medical marijuana products?
Yes, there are rules governing the advertising of medical marijuana products in Florida. The Florida Department of Health states that it is illegal for medical marijuana businesses to advertise in any manner that would be appealing to minors. It is also illegal to advertise on any digital platform that could be seen by minors, such as websites, television, radio, or apps. Additionally, medical marijuana advertising must not be false or misleading. It must also not encourage the use of marijuana for recreational rather than medical purposes. Medical marijuana companies are also required to provide disclosure statements in their advertising. This means that they must include information about the potential risks associated with the use of medical marijuana products. This includes potential side effects, interactions with other medications, and other warnings. Furthermore, medical marijuana businesses in Florida are prohibited from offering coupons or any other promotional materials that could be construed as enticements or inducements to purchase medical marijuana products. To ensure compliance with the advertising rules, medical marijuana companies must be registered with the Department of Health and must submit all advertisements to the department for approval before they can be published or aired. The department also monitors advertisements on an ongoing basis to ensure that they remain in compliance with the rules.
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