What are the laws pertaining to advertising?

In Kansas, advertising laws are similar to those of other states in the United States. All ads should be truthful and not misleading to the public. Misleading advertising is illegal and subject to fines or other legal action. Companies must have substantiation to back up any claims made in an ad. There are also laws regarding endorsements, such as testimonials, which must be honest and accurate. Ads must not target minors under 18 and must not promote or glamorize use of tobacco, alcohol, or drugs. Ads must also not contain false or deceptive statements. Ads also cannot exploit vulnerable populations, and must not have false promises or use scare tactics to influence customers. The Federal Trade Commission (FTC) regulates national advertising and can take legal action against advertisers for false or misleading claims. The FTC also protects consumer privacy and has rules on data collection and data security. For example, companies must obtain consent before using someone’s personal information for marketing purposes. Advertisers must also comply with local regulations in areas such as political and religious ads. In addition, companies must ensure their ads comply with the guidelines set forth by the Federal Communications Commission (FCC). Ads must not contain obscene content or false or deceptive language that could cause potential harm to consumers. The FCC also has rules regarding the placement and wording of certain ads.

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What are the laws pertaining to advertising?

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