What is the role of search engine optimization in media law?

Search engine optimization, or SEO, plays an important role in media law in Washington. SEO is a process used to optimize webpages and other online content so that it shows up higher in search engine results. It is used by news organizations, media outlets, and other organizations to ensure their content is seen by its intended audience. SEO is governed by several laws in Washington, such as the Small Business Digital Advertising Act of 2019. This law requires businesses to provide clear and transparent information about their use of SEO, including any special rankings or incentives they provide to their content. Additionally, this act attempts to level the playing field so that small and local businesses can compete with larger enterprises. Additionally, search engine optimization can impact false advertising cases. If a company is found to be using SEO to make their content appear more prominent than it is, they could be liable for misleading advertising. In some cases, using SEO to gain an unfair advantage over competitors is considered illegal. In media law, SEO plays an important role in ensuring content is seen and fairly distributed. SEO must be done in accordance with state laws in order to ensure businesses are not engaging in false advertising or gaining an unfair advantage over their competitors.

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What is the role of search engine optimization in media law?

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