How are public relations and the media related?

Public relations and the media are closely related as public relations is used to influence the media to convey an organization’s desired message to its intended audience. Public relations specialists create compelling material, such as press releases, that can be used by the media to create news stories. They may also work directly with media outlets to ensure stories are accurate and portray the organization in the most favorable light. Public relations and the media also work together in setting the narrative on certain topics. For instance, PR professionals may use their relationships with the media to make sure their organization’s opinion is well represented in a story. This ensures that the most favorable messaging is shared and, therefore, received by the public. In Kansas, laws have been passed to protect the public and press in their interactions with each other. For instance, Kansas law prohibits any state or local government from infringing on a person’s right to gather news or information. It also prevents the government from using coercion to influence news coverage. This provides a safety net for both media outlets and public relations professionals by ensuring they are able to operate without fear of interference.

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How are public relations and the media related?

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