What is the difference between news, public relations, and advertising?

News, public relations and advertising are three separate activities that are often confused. News is the reporting of facts by media outlets to inform the public. Public relations is a planned process to influence or shape public opinion. Lastly, advertising is the use of paid communication to promote a product, service or idea. News reporters, editors, and producers strive to present accurate and balanced information to their viewership or readership in a timely manner. They research and gather data, then decide what stories are worth covering. Reporters must follow ethical and legal guidelines to write truthfully and objectively. Public relations involves manipulating media messages to increase public awareness of a company, product, service or person. It is typically used to proactively shape public opinion in a favorable way. PR practitioners sometimes provide stories to media outlets or use one-on-one communication tactics to shape the narrative. Advertising is the use of paid messages to promote a product, service or idea. This may be done through TV, radio, print and digital media. Ads aim to persuade consumers to purchase a product or subscribe to a service. Advertising campaigns often use marketing techniques and strategies to communicate with their target audience.

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What is the difference between news, public relations, and advertising?

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