What are the laws preventing deceptive advertising?

In the District of Columbia, it is illegal for any advertisement to be deceptive or misleading. This includes false representations about a product or a service, or claims that are unsubstantiated. In accordance with the District of Columbia Consumer Protection Procedures Act, all advertisements must be truthful, accurate, not misleading, and substantiate any claims made. Advertisers must avoid any misrepresentations or deceptive practice and must also be aware of any potential false or misleading implications. Any false claims made in a product or service advertisement, such as exaggerated benefits or statements that are not supported by facts, are prohibited. Advertisers must also avoid bait and switch tactics, or advertising a product or service at an attractive price, but then selling the customer something else. Furthermore, false comparisons to competitors are also not allowed. All claims made in an advertisement must be representative of the actual product or service. Deceptive advertising is taken very seriously in the District of Columbia and can result in fines, penalties, or other civil remedies. Advertisers who are found to be in violation of these laws can also face criminal penalties. It is important that advertisers adhere to all applicable laws surrounding truthful advertising and avoid making any false claims or deceptive practices.

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