What are the laws preventing deceptive advertising?

In Indiana, the law preventing deceptive advertising is the Deceptive Consumer Sales Act. This law prohibits any false or misleading advertisement about any good or service that is sold or offered for sale in the state. The law also prohibits any false representation of fact or statement of opinion that is likely to mislead a consumer into making a purchase. The purpose of this law is to protect consumers from being misled by advertising. Under the law, any advertisement that contains information that is false, deceptive, or misleading in any way, is prohibited. Advertisers must also provide accurate and truthful information about any products or services. Examples of prohibited practices include false or deceptive pricing, false or misleading statements about the quality or performance of a product or service, and false claims about a product’s health, safety, or benefits. The law also requires businesses to clearly and conspicuously disclose all relevant terms and conditions of a sale, and any material facts about any products or services being advertised. Businesses must also clearly and conspicuously identify the source of any advertisement. The law also requires businesses to post a warning on any advertisement that may be misleading to consumers. The statute also provides a private right of action for individuals harmed by deceptive advertising. This means that individuals who are harmed by deceptive advertising are allowed to bring a lawsuit against the advertiser to recover damages, including punitive damages. Additionally, the state may impose civil penalties on advertisers who violate the law.

Related FAQs

What is the difference between news, public relations, and advertising?
What is the Digital Millennium Copyright Act (DMCA)?
How does media law relate to the Freedom of Information Act?
What are the restrictions on the use of celebrity images?
What is the role of libel law in protecting the media?
What restrictions are placed on foreign media owners?
What is the difference between slander and libel?
How does the media affect public opinion?
What are the differences between public and private media?
What are the protections against copyright infringement?

What are the laws preventing deceptive advertising?

Related FAQs

Related Blog Posts