What are the restrictions on media advertising?
Media advertising in Michigan is governed by a few different restrictions. The first restriction is on the content of the advertisement. Under Michigan law, ads cannot make false statements or misleading claims about the product. Also, ads in Michigan must be labeled with accurate information including the manufacturer if applicable, an accurate description of the product, and the price of the product. Lastly, ads must not be deceptive or contain false promises. The second restriction is on the placement of the advertisement. Ads cannot be placed within 200 feet of a school, church, or public building. Ads in Michigan must also be placed in an area that is visibly clean and maintained and not constitute a hazard or nuisance to the public. The third restriction is on the advertisement materials themselves. Ads must be of a professional quality, meaning they must use professional printing and must not contain errors. Ads must fit within all local zoning requirements, and in most cases must comply with the sign regulations of the Michigan Planning and Zoning Enabling Act. Finally, advertisements must be clearly identifiable as advertising. This means that advertisements cannot be in the form of public service messages or other non-advertising messages that are intended to deceive the public. Additionally, advertisements must comply with all applicable laws and regulations, including copyright and trademark laws.
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