What are the restrictions on media advertising?

In Texas, media advertising is highly regulated. Advertising must be truthful and not misleading, and must be clearly identified as advertising. Restrictions are also placed on the content of advertising. This includes the prohibition of content that is deceptive, fraudulent, or misleading. Additionally, advertising cannot contain content that is obscene, libelous, or slanderous. In addition, advertisers must avoid making false claims about their products or services that cannot be substantiated. When advertising in radio and television, there are additional restrictions. This includes not promoting the sale of alcohol, tobacco, or firearms, and avoiding content that appeals to minors. Additionally, television commercials cannot be excessively loud or offensively suggestive. Certain types of media, such as billboards, may require different licenses and permits. These licenses and permits may have additional restrictions on advertising content, such as the size of the billboard and the amount of time the advertisement should remain up. Overall, advertising in Texas must follow the laws and regulations in order to protect the public from false or deceptive claims. Advertisers should review the regulations for their particular media of choice prior to placing advertisements.

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