What are the restrictions on the use of celebrity images?

In North Carolina, the use of celebrity images is restricted by media law. Celebrities’ likenesses can be used as long as it does not cause confusion to the public that the celebrity has endorsed the product or service being promoted. The celebrity’s permission must also be obtained before using the image. Likewise, celebrities’ names and likenesses may not be used to advertise any product or service that the celebrity does not actually use or endorse. In addition, North Carolina media law requires that any use of a celebrity image or likeness must be accompanied by a disclaimer stating that the celebrity does not endorse the product or service in question. Furthermore, celebrities’ images cannot be used in a false or misleading manner, nor can they be used to imply that the celebrity endorses a company, its products, or services. Finally, in North Carolina, celebrities have the right to privacy and publicity, which means that any unauthorized use of their image, name, or likeness could result in a legal action. Therefore, it is important to obtain permission before using any celebrity image or likeness, and to follow all applicable media laws.

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What are the restrictions on the use of celebrity images?

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