What are the regulations regarding the promotion and advertising of drugs?

In Mississippi, pharmaceutical companies must follow specific regulations when promoting and advertising drugs. These regulations are outlined in the Mississippi Code of 1972, Title 73, Section 27-17-101. For starters, pharmaceutical companies must not promote, advertise, or solicit for any product that is not legally manufactured, distributed, or sold in the state. This applies to both prescription and non-prescription drugs. Companies must also provide accurate and balanced information in all advertisements and promotions. This information must include the benefits and risks of the drugs being advertised, as well as any potential side effects. Any falsehoods or misrepresentations of facts made in the promotion of a drug will be subject to legal action. In addition, promotion and advertising must not contain any language that could be deemed as false, deceptive, or misleading. Furthermore, it must not include any false claims or exaggerated statements about the therapeutic benefits of the drug or its superiority over other drugs. Finally, promotional materials must be submitted to the Mississippi State Board of Pharmacy for review and approval before being released. This board is responsible for monitoring the promotional activities of all pharmaceutical companies in the state.

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