How do companies protect customer data from unauthorized access and misuse?

Companies in Pennsylvania are required to comply with state and federal privacy laws in order to protect customer data from unauthorized access and misuse. In particular, the Pennsylvania Information Protection Act (PIPA) provides specific standards for protecting sensitive and non-sensitive personal information. For example, under PIPA, companies must take reasonable and appropriate technical and organizational measures to protect customer data from being accessed, used, or disclosed without authorization. Companies must also have a secure system for storing, processing, and transmitting customer data. Another protection method is encryption. Encryption is a method of scrambling data that makes it unreadable to anyone who does not have the encryption key. Companies should also take steps to ensure that customer data is only used for the purpose for which it was collected, and that access to customer data is only granted to authorized personnel. Companies must also provide notice to customers of their privacy policies. This includes informing customers of how their personal data is collected, used, and shared with third parties. Customers should also be given the option to opt out of the collection or sharing of their data. Finally, companies should have a privacy policy that outlines how they will respond to requests for access to customer data, and how they will respond if customer data is misused. Companies should also keep accurate records of any requests to access or use customer data, and they should have a system in place to notify customers of any potential breach of their privacy.

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