What is cookie technology and how can it affect customer privacy?

Cookie technology is a way of tracking users who are on the internet. Cookies are small pieces of data sent from a website to a user’s web browser. This piece of data allows the website to remember information about the user’s browsing session and preferences. In Maryland, the use of cookie technology falls under the state’s privacy law. Depending on the type of cookie being used, the law generally requires businesses to get permission from the user before placing a cookie on their device. This permission must be provided in a clear and conspicuous manner. Businesses that use cookie technology to track user activity must also provide information about how data collected through the cookie is used and shared. This information should include the types of parties that can access the data, how the data is used, and whether it is shared with third parties. The use of cookie technology can affect customer privacy in a number of ways. First, the data collected through the cookies can be used by businesses to create targeted advertising campaigns. This means that users may be targeted with advertisements related to their browsing habits. Second, the data collected through cookies can be shared with third parties, raising concerns about how the user’s data is being protected. Finally, businesses that use cookie technology can track a user’s activity across multiple websites, raising privacy concerns since the user may not be aware of this tracking. Overall, it is important that businesses using cookie technology comply with Maryland’s privacy law and provide users with clear information about how their data is being used and shared. This will help ensure that users’ privacy is respected.

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What is cookie technology and how can it affect customer privacy?

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