What is cookie technology and how can it affect customer privacy?
Cookie technology is a tool that is used to track and store information about a person’s activities and preferences online. Cookies are small files of data that a website sends to a user’s computer or mobile device. The data stored in the cookie can be used to personalize the user’s experience or allow the website to recognize the user’s device when they return. In Oregon, a customer’s personal data should be protected by laws such as the Oregon Consumer Protection Act and the Oregon Electronic Privacy Act. These laws are designed to protect the customer’s privacy when accessing the internet, and ensure that their personal information is not misused or shared without their consent. Cookies can allow a website to track a person’s activity and remember their preferences. However, this could also be a breach of the customer’s privacy if the website is not following the guidelines set out in the above acts. For example, the website should not be using the data collected from the cookie for any purpose other than providing the customer with a better service without their explicit consent. Overall, cookies can be a great tool to customize a customer’s experience online, however they can also be a breach of privacy when not used correctly. Customers in Oregon should ensure that any website they are using follows the laws that protect their personal data and privacy.
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