What are the requirements and regulations for advertising my business?

Advertising your business in Delaware requires that you abide by certain regulations and requirements set by the state to protect businesses and consumers alike. According to Delaware’s Small Business Law, all advertising must be truthful, not misleading, and backed up with facts. Additionally, the law prohibits businesses from making false or unsubstantiated claims about their goods or services. Businesses are also required to provide customers with clear and accurate information, including pricing, about their products and services. Any discounts, coupons, or sales must be clearly stated in the advertisement. If a business is offering a prize or gift as part of an advertising promotion, the rules for winning must also be included. Furthermore, for any advertisement directed at children, special restrictions may apply. Specifically, if a child is under the age of 13, a parent or guardian must be given the opportunity to consent to the advertisement. The advertisement must also clearly indicate that a parent or guardian must be present for any exchange of goods or money for the product or service. Finally, businesses are also expected to adhere to certain restrictions and guidelines regarding advertising that is considered deceptive. Such advertisements include those where half-truths are used, competitive comparisons are made, and “bait and switch” tactics are used. If these regulations are not followed, businesses can face fines or even legal action.

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What are the requirements and regulations for advertising my business?

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