What type of trademark protection should I seek?
If you own a small business in Hawaii, it’s important to make sure it’s trademarked so that nobody else can steal your brand identity. When it comes to trademark protection, you have a few options. The first option is to register a trademark with the United States Patent and Trademark Office. This is the best option if you want to protect your mark on a national level. File a trademark application, and if approved, you’ll receive a trademark registration. The second option is to register your trademark with the State of Hawaii. This is a less expensive option than the national trademark registration, but it will only protect your mark in Hawaii. The third option is a common law trademark, which is a trademark that does not require any registration. Common law trademark rights are based on your use of the mark, and they are effective only in the geographical areas where you are using the mark. No matter which option you choose, it’s important to make sure your mark is distinct and original. That way, you can protect your small business’s unique brand identity and ensure that nobody else uses it for their own business.
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