What type of trademark protection should I seek?

In Michigan, small business owners looking for trademark protection should register their trademark with the United State Patent and Trademark Office (USPTO) to receive federal trademark registration. This will provide nationwide protection for your business logo, name, or slogan, and gives you the exclusive right to use the trademark for the goods or services associated with it. You may also consider registering with the Michigan Department of Licensing and Regulatory Affairs. This will provide protection of your trademark in Michigan only, but could be more cost-effective than registering with the USPTO. In addition, small business owners should consider common law trademark protection, which does not require any registration and provides the owner with exclusive rights in the trademark in the geographical area where the business operates. However, it does not have the same level of protection as federal or state registration, and may not be as effective in preventing others from using the trademark. Finally, small business owners should make sure to mark their trademarks with the trademark symbol (™) to indicate to the public and potential infringers that the trademark is protected. Ultimately, the type of trademark protection that small businesses in Michigan should pursue will depend on the size and scope of the business, and the level of protection that is desired. With all of the options available, there is sure to be a method of trademark protection that is right for any small business in Michigan.

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What type of trademark protection should I seek?

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