Are there restrictions on using another person’s likeness or image on social media?

Yes, there are restrictions on using another person’s likeness or image on social media in North Carolina. This is a form of invasion of privacy and is prohibited under state law. The North Carolina Right of Publicity Act makes it unlawful to use someone’s name, photograph, image, or likeness for commercial purposes without their permission. This applies to all forms of media, including social media platforms. In addition, the North Carolina Supreme Court has ruled that an individual’s right to publicity extends to the internet. This means that it is illegal to post someone else’s image on the internet without their permission. If a person’s likeness or image is used on a website or social media platform, they have the right to obtain compensation for it. Violators of social media law can face civil penalties including fines and even legal action. It’s important to obtain permission from anyone whose likeness or image is being used on social media. This includes written permission, as verbal permission is not enough. Additionally, it is important to verify that the person is legally able to give permission, as minors are not allowed to enter into such contracts.

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