Are there restrictions on using another person’s likeness or image on social media?
Yes, there are restrictions on using another person’s likeness or image on social media in Washington. It is against the law to use someone’s likeness or image for commercial purposes without their permission. Washington State’s right of publicity law prohibits the use of a person’s name, image, or likeness for commercial benefit without the person’s express authorization. It is also illegal to post images of another person in any way that suggests they endorse a product or service without their permission. Additionally, Washington’s invasion of privacy law prohibits the publication of private facts about another individual. This includes posting private images without consent or a person’s permission. It’s important to bear in mind, though, that these laws only apply when someone’s likeness or image is used for commercial purposes. It is generally allowed to post images of people in newsworthy situations or for educational purposes, such as news articles, public forums and online classes. Additionally, if someone consents to have their image shared on social media, they may be able to assume some of the risk associated with it. In summary, it is generally advised to get permission before posting someone’s likeness or image on social media in Washington. Otherwise, it is illegal to use someone’s image for commercial benefit, to suggest they endorse a product, or to post images without their permission.
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