Are there legal repercussions for leveraging personal contact information to post content on social media?
Yes, there are legal repercussions for leveraging personal contact information to post content on social media in South Carolina. In particular, South Carolina’s Social Media Privacy Law prohibits companies from using and disclosing personal contact information for marketing or advertising purposes without the consumer’s express consent. This means that companies cannot use a consumer’s email address, phone number, or other personal contact information to post content on social media without their permission. Those that do so could face fines of up to $2,500 per violation. In addition, the Protection of Personal Information Act requires all companies to develop, implement, and maintain reasonable security procedures and practices to protect personal information from unauthorized access or use, including a consumer’s contact information. Any company that fails to do so could face fines of up to $10,000 per violation. In short, there are legal repercussions for leveraging personal contact information to post content on social media in South Carolina without the consumer’s consent. Companies that do so could face hefty fines and, in some cases, criminal charges. For this reason, it is important for companies to ensure that they always get proper consent before posting anything on social media.
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