Are there restrictions on using another person’s likeness or image on social media?
Yes, in South Carolina there are restrictions on using another person’s likeness or image on social media. Generally, to use an individual’s likeness or image in South Carolina for commercial means, you must obtain their written consent. Also, if the person is a minor, the guardian or parent must give permission. In South Carolina, there are certain laws that protect a person’s image and likeness. For example, using someone’s name, voice, image or likeness without their permission for the purpose of advertising is forbidden. Making “fake” news stories or blogs about a person without their permission is also illegal. On social media, image and likeness can be used in a variety of ways. For instance, if you are going to post a photo of someone in a profile picture or post a video of someone on your page, you must get their permission first. If you plan to use their image or likeness in an advertisement, even if you are not charging money for it, then you must also get their permission. In addition, South Carolina law protects people from having their voice or image used without their permission for profit. This would include any kind of advertisement, including television, radio, magazine, newspapers, or the internet. Overall, South Carolina law provides strict regulations on using someone else’s image or likeness on social media. It is important to always obtain permission before posting or utilizing someone else’s image, voice, or likeness in any way.
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