Are there legal repercussions for using another person’s likeness in advertising campaigns on social media?
Yes, there are legal repercussions for using another person’s likeness in advertising campaigns on social media in California. If a person’s likeness is used to advertise or promote a product or service without their permission, they can sue the responsible business or individual for misappropriation of their likeness. This is a form of infringement of the right of publicity and is illegal in California. The right to publicity is a property right which allows an individual to control the commercial use of their name, image, likeness, or any other identifying feature. This right is protected by both state and federal laws and is particularly important when it comes to social media campaigns. If an individual is used in an advertising or promotional campaign without their permission, they may seek damages for any money earned from that campaign, and for the emotional distress caused by misusing their likeness. When it comes to using another person’s likeness in advertising campaigns on social media, it’s always best to get permission from that person. Even if the person agrees to be featured in the campaign, it’s important to obtain written consent from them. Failing to do so could result in legal repercussions and costly consequences.
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