What is the European Union’s General Data Protection Regulation (GDPR)?

The European Union’s General Data Protection Regulation (GDPR) is a law that is intended to protect the personal data and privacy of individuals within the EU. It was put in place in 2018 to replace an older policy with a more modern approach to data privacy. The GDPR applies to any company that does business with individuals in the EU, regardless of where the company is located. Under the GDPR, companies must make sure that any personal data they collect from their customers is kept secure and is used for legitimate purposes only. This means that companies must get consent from their users before collecting any data, and must provide information about how that data will be used. Companies must also ensure that they can delete the data if requested to do so by the user. In addition, the GDPR requires companies to be transparent and explain how they are collecting, storing, and using the data of their customers. Companies must also notify customers if their data has been breached, and put in place measures to prevent data from being collected without consent. Arizona has its own businesses and consumer data privacy and security law, the Arizona Consumer Fraud Act, which provides similar protections for individuals in Arizona. Companies based in Arizona are expected to comply with both the GDPR and the Arizona law.

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