What are the laws concerning the use of consumer data?

In Georgia, companies must abide by laws regarding the use of consumer data. According to Georgia’s Fair Business Practices Act, companies are prohibited from sharing or selling customer information without the customer’s permission. Any company found to be in violation of this law may be held liable for any damages the consumer may have suffered. The state also has laws relating to the use of data for marketing purposes. According to Georgia’s data use laws, companies are not allowed to use customers’ personal information for marketing or advertising without the customers’ consent. Companies must inform customers if their data will be used for marketing purposes, and customers must have the ability to opt out of receiving these kinds of promotions. Additionally, the state government regulates the use of technology that collects consumer data, such as automated decision-making software and facial recognition technology. Companies are required to inform customers when they are using technology that utilizes consumer data. They are also required to take reasonable measures to protect customer data from unauthorized access, use, or destruction. Overall, Georgia has a number of laws in place to protect consumer data and ensure that companies are not misusing their customers’ sensitive information. Companies must be aware of the laws and take steps to ensure their compliance with them.

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