What are the laws concerning the use of consumer data?

In Oregon, consumer data protection is very important under Technology Law. Companies are obligated to protect the personal data of their customers and comply with state laws. This protects people’s fundamental right to privacy. Consumer data may only be collected for legitimate purposes and with the consent of the consumer. Companies must also limit the data they collect, use, and store to what is necessary for the legitimate purpose, and delete it upon completion of the purpose. Consumers have the right to be informed of how their data is being collected and used, as well as to access and amend their data. They are also entitled to have the data deleted, if no longer necessary or appropriate. Companies cannot sell personal data without express consent from the consumer. Companies must put in place measures to protect the data, such as encryption technology, and report data breaches to the Oregon Department of Justice. Companies may be subject to civil penalties if they are found to have violated the laws concerning the use of consumer data. In summary, Technology Law in Oregon requires companies to protect the personal data of their customers and comply with state laws. These laws provide protection and security to consumers regarding the collecting, use, and storage of their data. Companies that are found to have violated these laws may be subject to civil penalties.

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