What are the laws concerning the use of augmented reality technologies?

In Georgia, the use of augmented reality (AR) technologies is regulated by law. This technology is an overlay of digital information onto the physical world. Under Georgia law, businesses engaging in the sale of products that use AR technologies must inform the purchaser in writing of the device’s capability. This disclosure should include whether the product utilizes facial recognition, among other points. In addition, businesses must obtain the customer’s permission to use their device’s camera or other input device and must also provide the customer with the option to opt out from any use of sensory data collected by the product. Further, it is illegal to collect any data such as facial recognition from any individuals under the age of 18 without first obtaining their consent as well as the consent of their legal guardian. Moreover, businesses are prohibited from using data obtained through the use of AR technologies for any other purpose than that which it was originally collected for. Finally, Georgia prohibits any entity from displaying ads using AR technologies at a location where the purchaser cannot easily avoid seeing the ad. This law applies to all public and private spaces. In summary, Augmented Reality technologies in Georgia must be used in accordance with the established laws, which ensure that the technology is used in a manner that respects the privacy of those affected.

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What are the laws concerning the use of augmented reality technologies?

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