What are the laws concerning online advertising and user tracking?

In California, online advertising and user tracking are regulated by a variety of state and federal laws. The California Online Privacy Protection Act of 2003 requires website operators to prominently post a privacy policy on their sites. This policy must include the types of personal information that the website may collect, the purpose of collecting it, and the type of third parties with whom the data is shared. The California Consumer Privacy Act of 2018 grants Californians additional rights, including the right to ask companies what data is collected about them, the right to delete collected data, and the right to opt out of the sale of their data. The Children’s Online Privacy Protection Act of 1998 (COPPA) is a federal law that protects the privacy of children under the age of 13. The Act requires website operators to obtain parental consent before collecting any personal information from children. The Federal Trade Commission enforces a number of rules that seek to protect online users from deceptive or intrusive online practices. For example, the FTC requires website operators to clearly disclose what personal data they are collecting and how they intend to use it. In addition to these laws, many websites have voluntarily implemented measures to increase user control over online advertising and user tracking. For example, some websites allow users to opt out of having their data collected and used for targeted advertising, or to opt out of having their data shared with third parties. The combination of state and federal laws, as well as voluntary measures, serves to protect online users from deceptive or intrusive practices. It is important for website operators to abide by these laws, as well as to implement additional measures to ensure user privacy and control.

What are the laws concerning online advertising and user tracking?

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