What are the laws concerning online advertising and user tracking?

In New York, there are laws that govern online advertising and user tracking. These laws are set up to protect consumers and keep their information safe. The Federal Trade Commission Act (FTC) is the main law that deals with online advertising and user tracking. This law protects consumers from deceptive and unfair practices. Under this law, companies must provide accurate and truthful information about online advertising, and they must not track a user’s activity without their consent. Companies must also clearly explain how they collect data and how they use it for advertising. The New York State Privacy Protection and Security Act (PPSA) is another law that influences online advertising and user tracking. This law establishes procedures for informing consumers of their privacy rights, sets forth requirements for companies to safeguard information collected, and spells out conditions under which a company must get consent from a consumer before collecting data from them. This law also requires companies to provide information such as their privacy policy, data collection practices, and opt-out options. Additionally, the New York State’s online advertising rule requires that ads are clearly labeled and that consumers are informed of their right to opt out of having their information collected. This rule also requires companies to provide information about how consumers can exercise their opt-out rights. Overall, these laws are in place to protect consumers and keep their information safe. By understanding and following these laws, companies can ensure they are being compliant with New York state regulations.

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What are the laws concerning online advertising and user tracking?

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