What are the laws concerning online advertising and user tracking?

In Vermont, there are several laws concerning online advertising and user tracking. The state has a broad law that outlines consumer protection when it comes to online advertising and tracking. This law requires all online advertisers to provide a clear and conspicuous disclosure that consumers will be tracked, and must obtain consent from the consumer before tracking and advertising begins. This law also prohibits any false or deceptive statements or practices in online advertising. The state also has a data privacy law that applies to advertising and user tracking. Under this law, companies must disclose to consumers the information they are collecting about them, and what they plan to do with it. Additionally, companies must give consumers the option to opt-out of the data collection and must respect any opt-out requests. Finally, the state has laws governing the targeting of children and teenagers with online advertisements. Generally, it is illegal for companies to target children under 13, and companies should make sure that their advertising is age-appropriate for teenagers under 18. Overall, Vermont has comprehensive laws governing online advertising and user tracking. Companies that conduct online advertising and user tracking in the state must comply with these laws to protect consumers.

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What are the laws concerning online advertising and user tracking?

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