What is a trademark?
A trademark is a unique symbol, logo, phrase, or design that represents a company, product, or service. It serves as a source identifier, allowing customers to quickly associate a product or service with a particular business and its reputation. In Indiana, trademarks are protected by state and federal law. The purpose of trademark law is to protect consumers from confusion or deception about the origin of a product or service by preventing the unauthorized use of a trademark by another party. When a company registers a trademark, it receives exclusive rights to use the word, phrase, design, or logo for their product or service. This means that no other company can use the exact same trademark for their own product or service. It is important to remember, however, that trademark protection does not apply to any similar products or services that do not fall within the same industry. Trademark protection is important because it allows companies to protect their products, services, and reputations from infringement. If someone uses your trademark without permission, you may be able to sue them for trademark infringement. In Indiana, you can also apply for federal trademark registration to receive additional protection under federal law. By registering a trademark, you can ensure that your business’s products and services are identified as being unique and associated with your company.
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