What types of trademarks can I register?

Trademark law in California protects words, symbols, logos, or any combination of these that help to differentiate your products or services from those of others. When trademarks are registered with the United States Patent and Trademark Office (USPTO), you can use the ® symbol to denote that your mark is duly registered. When it comes to registering a trademark, you can register any type of mark that is unique and recognizable, including words, slogans, logos, or designs. You may also register a combination of these types, such as a logo with a slogan or a word with a design element. It is important to note that some marks are not eligible for registration. These marks include marks that are generic, descriptive of the goods or services, or confusingly similar to other trademarks that are already registered. Additionally, it is not possible to register marks that are immoral, scandalous, or offensive. When registering your trademark, it is important to remember that registration does not guarantee exclusive rights to a mark. Only when the trademark is used in commerce can you be sure of your exclusive rights to it. Additionally, it is important to remember to renew your trademark registration every five to ten years in order to maintain your rights to the mark.

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