What is the difference between a trademark and a service mark?

A trademark and a service mark are both forms of intellectual property protection that allow businesses to protect their brand. The main difference between a trademark and a service mark is that a trademark is used to protect a product, while a service mark is used to protect services. Trademarks are typically words, logos, or symbols that are used to identify goods or products. Trademarks distinguish a product from other products, so that customers can recognize a product and associate it with a specific brand. Common examples of trademarks are company logos, product names, and slogans. A service mark is similar to a trademark, but it is meant to distinguish services from other services. Services may include things like professional services, repair services, or financial services. Since services are intangible, companies may use a service mark to represent their services in a more visually recognizable way, such as with a logo or slogan. It is important to note that both trademarks and service marks are protected under Indiana and federal trademark law. Companies can protect their trademarks and service marks by registering them with the United States Patent and Trademark Office (USPTO). This will give them exclusive rights to their trademarks and service marks, and will protect them from misuse or infringement.

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What is the difference between a trademark and a service mark?

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