What is the difference between a trademark and a service mark?

A trademark and a service mark are both types of intellectual property that help protect the identities of businesses and organizations. However, there is a difference between the two. A trademark is a recognizable sign, design, or expression that identifies a product or service provided by a particular source. It is usually seen in the form of words, logos, or symbols and is used to distinguish the products or services of one business from another. For example, the “swoosh” logo of Nike is a trademark. A service mark, on the other hand, is used to identify and distinguish the services provided by one business from another. These marks are usually seen in the form of phrases, logos, or symbols that represent the services offered by a particular business. For example, when you see the familiar Starbucks logo, you know the business offers food and drinks. In North Carolina, protecting trademarks and service marks is an important part of maintaining the distinctiveness of businesses in the area. The laws surrounding trademarks and service marks are in place to ensure that businesses retain the rights to their identity and that no other business or entity can copy their logos or ideas. It is important for businesses in North Carolina to understand the distinction between trademarks and service marks and how to get protection for both.

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What is the difference between a trademark and a service mark?

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