Can I register a business name as a trademark?

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Can I register a trademark internationally?
How do I register a trademark?
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Can I register a trademark for a color or a scent?
What is the Madrid Protocol and what benefits does it provide?
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How do I protect my trademark from cybersquatting?
Can I register a trademark for a service rather than a product?
How can I use my trademark to help differentiate my product or service from my competitors?

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