What is the correct way to use my trademark?

Trademarks are used to protect logos, names, words, slogans, and even fonts and colors that represent a particular business or organization. It is important to use your trademark correctly so that it can be protected from being used by someone else. In Indiana, the correct way to use your trademark is to display it in a distinctive manner, such as using it with a “TM” (trademark) symbol or a “R” (registered trademark) symbol, if it is registered with the United States Patent and Trademark Office. You must also ensure that any words or designs that represent your trademark are presented in a consistent way. This means always using the same spelling, typeface, and font size. If you are using a logo or symbol, the design should remain the same in all applications. You should also use the same trademark on all products, labeling, advertising, and other materials. You should not attempt to change or alter the trademark in any way. This includes substituting words or symbols, adding or omitting letters, or changing the design or font. Also, you must never use a trademark to falsely suggest affiliation with a product or service or to mislead customers. Additionally, you may not use a trademark in a manner that would lead to confusion about the source or origin of the product or service. Trademark law is an important part of doing business in Indiana and should be respected. If you use your trademark correctly, it can help you protect your business from others who may try to copy your name, logo, or product.

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