Can I register a trademark for a color or a scent?

In New Hampshire, the answer to whether you can register a trademark for a color or a scent is yes, but it can depend on the specific circumstances. Trademark law in New Hampshire allows goods and services to be trademarked. This includes logos, words, sounds, smells, colors, shapes, and other distinctive marks that are used to distinguish one company’s goods or services from another. The law does not allow generic terms, so if your trademark is a single color or a single scent, it is unlikely to qualify for a trademark. However, if you have come up with a combination of colors or scents that are unique to your business, then it may be eligible for a trademark. For example, if you created a new type of blue paint or a specific scent that had never been used before, you could apply for a trademark. In order to successfully register trademarks for colors or scents, you must be able to prove that these marks are distinctive and represent the goods or services provided by your company. You should be sure to contact a local trademark attorney in New Hampshire to discuss the specifics of your case and determine if a trademark is the best solution for protecting your company’s brand.

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