What is trademark genericide and how can it be prevented?

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What is the difference between using the ™ and ® symbols?
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Can another person use my trademark without permission?
Is it necessary to have a trademark attorney to register a trademark?
Does common law trademark protection exist?
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How do I know if someone is infringing on my trademark?
Can I register a trademark for a service rather than a product?
What are the costs associated with registering a trademark?

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