What is unfair competition law?
Unfair competition law is a set of legal rules that protect businesses from unfair practices. In New Jersey, this law governs activities that are considered to be fraudulent and deceptive, including false advertising and trademark infringement. Unfair competition law also prohibits competitors from engaging in unfair activities that make it difficult for other businesses to compete. Under unfair competition law, businesses cannot copy the trade dress of another company’s product. Trade dress is the overall look and feel of a product, including its design, colors, and packaging. Businesses also cannot use another business’s name to try to deceive customers into buying their own product. Additionally, businesses are prohibited from using false or misleading advertising. This includes making false or exaggerated claims about a product’s quality or performance, or making false claims about another business’s products. Finally, businesses are not allowed to interfere with the economic relationships of another business, such as contractual relationships with suppliers, customers, or other businesses. Unfair competition law is designed to protect businesses from unfair practices by competitors. It is important for businesses to be aware of these rules in order to avoid potential legal liability.
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