What is a deceptive trade practice?

A deceptive trade practice is an action that misleads consumers or businesses about a product or service. In Washington, unfair competition law is designed to protect consumers and businesses from deceptive trade practices. Deceptive trade practices can include false or misleading advertising, charging an unfair price, misrepresenting the quality of a product or service, or using false or misleading labels. In Washington, a business can face civil and criminal penalties for committing a deceptive trade practice. A civil penalty may include monetary damages and injunctions, which are court orders to stop a particular activity. A criminal penalty may include a fine or imprisonment. In addition to the legal penalties, businesses may face reputational damage when they engage in deceptive trade practices. It is important for businesses to properly disclose all information about their products or services to ensure customers are educated and informed when making a purchase decision. Consumers should also be vigilant when reviewing advertising and pricing information.

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