What is a deceptive trade practice?
A deceptive trade practice is an illegal method used by a company to gain unfair advantages over competitors in a market. In Kansas, deceptive trade practices are addressed in the state’s Unfair Competition Law. According to the law, a deceptive trade practice is any false or misleading representation in the sale of goods or services, the use of false or deceptive descriptions in advertising, and any storage, sale, or offering for sale of merchandise or services that are unsafe for use or consumption. A company engaging in deceptive trade practices can be sued for compensatory damages, which are monetary losses or losses of property rights, and punitive damages, which are intended to punish and deter the company from continuing its illegal activities. Additionally, individuals responsible for the deceptive trade practices may be subject to criminal prosecution. It is important for businesses to understand that engaging in deceptive trade practices is illegal and can result in serious legal consequences.
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