What is the law of comparative advertising?

Comparative advertising is a legal practice that allows companies to compare their products and services to those of their competitors in their advertisements. In Massachusetts, unfair competition law, which is governed by Chapter 93 of the General Laws, regulates this practice. Comparative advertising must comply with a number of criteria in order to be legal. For example, the comparison must be verifiable and must not be misleading or deceptive. Additionally, advertisements must be present in the same media and target the same audience to ensure that the comparison is presented fairly. Comparative advertising can be a powerful tool for businesses to show their products and services in a favorable light. However, it can also lead to false and misleading claims, which is why the law of comparative advertising in Massachusetts is so important. Companies must adhere to these regulations and ensure that their claims are not deceptive or misleading. If they do not comply, they may be fined or even face criminal charges.

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What is the law of comparative advertising?

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