What is the law of comparative advertising?
Comparative advertising is a type of advertising in which a company compares their product or service to that of a competitor. The law of comparative advertising in South Dakota is intended to establish fair and transparent competition in the marketplace. It helps promote competition that is open and fair by preventing deceptive advertising and unfair competitive practices, such as false or misleading claims. In South Dakota, the law states that all comparative advertising must be truthful, accurate, and not misleading. A comparison should be based on real evidence that is relevant to the product or service being advertised. Comparisons should only be made about legitimate and important characteristics of each product or service. Any claims made must be backed up by clear and reliable evidence. Comparative advertising is also regulated to protect consumers from deceptive and misleading claims. Companies that use comparative advertising must be careful to only make claims when they can be substantiated. If a company is unable to back up its claims, it can be subject to legal action. Overall, the law of comparative advertising in South Dakota is designed to ensure that companies are competing fairly and accurately in the marketplace. It helps protect consumers from false or misleading claims and encourages competition that is open and fair.
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