What does the Lanham Act prohibit?

The Lanham Act is a federal law designed to protect businesses from unfair competition—including false advertising and trademark infringement. This law is enforced by the Federal Trade Commission, as well as by private parties. In Arizona, the Lanham Act prohibits deceptive trade practices such as passing off someone else’s goods as your own, copycatting someone else’s products, or falsely advertising a product or service. It also prohibits companies from using someone else’s trademarks or trade names without their permission. Additionally, it prohibits companies from making false claims about their products or services. For instance, a company cannot make false claims about the quality or characteristics of a product, or make misleading claims about the product’s origin. Finally, the law prohibits companies from disparaging the goods or services of a competitor. This means a company cannot make false or misleading statements about a competitor’s product or service in order to gain a competitive advantage. All of these prohibitions are designed to create a fair market environment, where businesses can compete fairly and truthfully.

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