What does the Lanham Act prohibit?

The Lanham Act prohibits false advertising in North Carolina. This law helps protect businesses from unfair competition, as it prohibits a business or individual from engaging in deceptive practices that might give them an unfair advantage in the marketplace. Under the Lanham Act, it is unlawful for a business to make false or misleading statements about the quality, characteristics, or abilities of their goods and services, or the goods and services of their competitors. Furthermore, the Lanham Act prohibits businesses from making false claims regarding endorsements, awards, or certifications - such as claiming to be certified or approved by an industry when they are not - and using other businesses’ logos or trademarks without permission. The law also prohibits businesses from engaging in bait-and-switch tactics, such as advertising a low price of a product or service but then offering a more expensive version when the customer arrives. The Lanham Act is designed to protect consumers from being misled by false claims, and to ensure businesses can compete fairly in the marketplace. When a business violates the Lanham Act, they can face criminal misdemeanors or civil actions in court.

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What does the Lanham Act prohibit?

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