Are there any defenses against a claim of trade dress infringement?
Yes, there are defenses available against claims of trade dress infringement in Colorado. Trade dress is defined as the physical appearance of a product or its packaging and can be protected by state and federal laws. The most commonly used defense against a claim of trade dress infringement is that the defendant has adopted the trade dress independently. This defense is based on the fact that the defendant may have used the same trade dress due to their own design decision, or due to the fact that the product has a functional purpose and the design is based on what is practical for the purpose of the product. Another defense is that of parody. Parody is a form of artistic expression that usually involves mimicking an existing piece of work and adding comedic elements. It does not have to be done for commercial purposes and can often be a defense against a claim of trade dress infringement. Finally, in some cases the defendant may argue that the trade dress is not likely to be confused with the plaintiff’s trade dress. Factors such as the similarity of the designs, the distinctiveness of the plaintiff’s trade dress, and the sophistication of the consumers may be considered in making this determination. All of these defenses must be proven in a court of law in order for the claim to be dismissed. If the defendant is able to prove any of the above defenses, then the claim of trade dress infringement will likely be denied.
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