What is the difference between a deceptive trade practice and a false advertisement?

The main difference between a deceptive trade practice and a false advertisement is the intent of the advertiser. A deceptive trade practice occurs when a person or business engages in deceptive or fraudulent activities to gain an advantage over competitors. Under Texas Unfair Competition Law, this would include activities like making false claims about a product or service, offering a product or service at a lower price than the competitor, or engaging in unconscionable conduct. A false advertisement is defined as deliberately misrepresenting or concealing material facts concerning a product or service. It can be in the form of a commercial or other form of advertising. False advertising is unlawful under Texas Unfair Competition Law and can result in fines, damages and other legal remedies. The key difference between a deceptive trade practice and a false advertisement is the intent. Deceptive trade practices are intended to gain an advantage over competitors, while false advertising is intended to mislead or deceive consumers. Both are illegal under Texas Unfair Competition Law and can lead to legal action.

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What is the difference between a deceptive trade practice and a false advertisement?

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