What is the difference between a deceptive trade practice and a false advertisement?
Deceptive trade practice and false advertisement are both considered unfair competition and are illegal under Washington’s Unfair Competition Law. A deceptive trade practice is a business practice that is unfair, unethical, or deceptive. It is a broad term that covers a range of practices including false and misleading advertising, deceptive pricing, and consumer fraud. A deceptive trade practice can be deliberate or unintentional, and can be committed by both businesses and consumers. By contrast, a false advertisement is a form of deceptive trade practice. It is when a business or product is advertised in a deceptive way to trick consumers into buying it. This could include falsely claiming that a product has certain features, underestimating its costs, or exaggerating its benefits. False advertising is illegal and can be subject to civil or criminal penalties. Overall, a deceptive trade practice encompasses a range of practices while false advertising is a specific form of deceptive trade practice. Both types of unfair competition are illegal under Washington’s Unfair Competition Law and can lead to serious consequences if a business or person is found guilty of breaking it.
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