What types of remedies are available in a false advertising claim?

In California, there are a variety of remedies available to those who have been the victim of false advertising. These remedies are outlined in the state’s Unfair Competition Law (UCL). The most common type of remedy is the issuance of an injunction. An injunction is a court order that orders a particular person or business to cease from committing any further acts of false advertising. This prevents future false advertising from taking place, mitigating the harm caused to consumers. Another remedy available to consumers under the UCL is monetary damages. Consumers who have been the victim of false advertising can seek damages to compensate for the losses they have suffered due to the false advertisement. Finally, the UCL also allows for the recovery of attorney’s fees and costs. This allows those who have been the victim of false advertising to recover the costs associated with bringing their lawsuit and thus incentivizes the pursuit of justice. The remedies available under the UCL are broad and varied, allowing those who have been harmed due to false advertising to seek damages, costs and an injunction to stop the false advertising from continuing to take place.

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