What is the Publicity Rights Act?
The Publicity Rights Act (also known as the California Personality Rights Act) is a California law that protects the rights of individuals, celebrities, and other public figures from having their likenesses used without permission or compensation. This law works to protect these individuals from unwanted commercial exploitation of their name, image, or likeness. The Publicity Rights act, which takes effect in California on January 1, 2023, grants individuals the right to control the commercial use of their name, likeness, and identity. This means that third parties, such as companies or organizations, are not able to use the individual’s identity without permission or compensation. The law also allows individuals to sue for damages for any unauthorized use of their identity. The Publicity Rights Act also includes a provision that makes it illegal for third parties to use the name, likeness, or identity of an individual in order to mislead the public or imply that the person endorses a product or service. Under the law, businesses and organizations must make sure they obtain permission from the individual or their representative if they wish to use an individual’s likeness in a commercial context. The Publicity Rights Act is an important addition to California’s Unfair Competition Law, as it works to protect individuals, celebrities, and other public figures from having their images used without their permission or compensation. This law helps ensure that individuals’ rights are respected and that their likeness is not used without their consent.
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