What is the Publicity Rights Act?
The Publicity Rights Act, more commonly known as the Kansas Personality Rights Act, is a law that was created to protect the unique character and identity of both living and deceased individuals in Kansas. The law is meant to protect individuals from the unauthorized exploitation of their name, image, likeness, or other characteristics that make them distinct in society. Under the law, individuals are granted the right to control how their name, portrait, or picture is used for commercial purposes. This means that any entity must receive permission from the individual before using their name, portrait, or likeness for financial gain. If an individual or entity uses someone’s picture or likeness without their permission, they can be held liable for damages. The Publicity Rights Act also protects the ability of an individual to prevent the negative portrayal of their identity. This means that an individual may be able to prevent the use of their name, likeness, or character in a way that is false, defamatory, or damaging to their reputations. Overall, the Publicity Rights Act is meant to ensure that individuals are not unfairly exploited for the financial gain of others. The law grants individuals the right to control how their image is used and prevents individuals from being portrayed in a false or damaging way. This helps to protect the unique identities of individuals in Kansas.
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